A Blog can build thought leadership, create communities of like-minded people and can even "humanize" a business in the public eye.

Blogs are a form of interactive marketing always considered in this Studio's multimedia website design process.

Blogs have another important role: they feed your Sales Funnel.

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A business Blog helps generate leads:

• * SEO: Rapidly increases the number of pages indexed by major search engines. Blog posts are more rapidly indexed than website updates, and they attract targeted traffic
• * When the content on your Blog is unique and different from that on your website, you increase the number of keyphrases for which you can achieve strong Google rankings
• * Adding social media sharing components to your Blog increases your potential new leads exponentially
• * When you've got good content, you'll attract posts by other professionals or ïndustry "authorities" whose links will improve your search engine ranking
• * Readers tend to view companies which appear open and transparent as more trustworthy. Comments from interested readers is free market research for you, and a great source of potential new leads.

Here's an example of effective interactive media design: Check out our wildly popular industrial business Blog, Industrial Innovative Genius

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